Summary
Glassroom, a performance-driven media agency, adopted Arima's media-planning tools to speed up insights, streamline workflows, and strengthen client decision-making. By replacing slow syndicated research with Arima's unified, AI-powered planning environment, Glassroom achieved 91% faster time-to-insight, 74% lower data and tech costs, and a 99% approval rate on media plans.
Challenge
Glassroom's planning toolkit relied on standard syndicated research, which was slow, fragmented, and difficult to scale across clients.
The agency needed modern media-planning tools that could:
- Deliver faster, more accurate consumer insights
- Combine client data with third-party and synthetic datasets
- Centralize marketing science workflows in one platform
- Reduce manual analysis and remove team silos
With more than 650 analyses being run each year, Glassroom required a more efficient and intelligent way to support planning and performance measurement.
Solution
Glassroom implemented Arima's end-to-end media-planning environment to unify data, insights, and cross-media strategy.
With Arima, they were able to:
- Understand ROAS and performance drivers using historical and synthetic data
- Build AI-optimized media plans directly within the platform
- Access real-time audience intelligence through interactive dashboards
- Integrate client data with Arima's privacy-safe, hyper-local datasets
- Streamline workflows with reports that keep teams aligned
The Success
Glassroom saw measurable impact across efficiency, cost, and client satisfaction:
- 91% faster media-planning and research workflows
- 74% reduction in tech/data costs
- 99% media plan approval rate
- Centralized, scalable marketing science across team
- Stronger audience insights and more confident planning decisions
"Arima consumer intelligence helped us to understand the audiences and AI-optimized media plans. The beautiful dashboard and automated live reporting improved our work efficiency and team collaboration and dramatically reduced our costs."
— - Scott S, General Manager at Glassroom
Book a demo to see how Arima's media-planning tools help agencies accelerate insights, optimize budgets, and build smarter, faster plans at scale.
