Summary
Panoply Media partnered with Arima to elevate their service offering and improve client outcomes through more precise, data-driven media planning. By using Arima's Persona Builder, Location Intelligence, and Cross-Media Planner, the agency increased client confidence, uncovered unexpected audience insights, and delivered more effective and scalable campaign strategies.
Challenge
Panoply Media faced two major hurdles common to independent agencies:
- Driving stronger client buy-in for increased media investment. Clients were often hesitant to scale budgets, especially for channels like TV and OOH, because they lacked visibility into expected ROI.
- Personalizing campaigns with data-backed insights. The team needed a clear understanding of who their target audiences were, where they spent time, and which channels would deliver the highest impact.
Panoply needed a solution that was simple enough for clients to understand, yet powerful enough to uncover actionable insights across audience and channel strategy.
Approach
Panoply Media adopted Arima's suite of media planning tools to enhance their workflow and decision-making.
1. Increasing Client Buy-In with Clear ROI Visuals
Using Arima's intuitive graphs and ROAS projections, Panoply showed their clients exactly how different media investments would perform.
- Clients quickly understood the "why" behind recommendations.
- Confidence increased, leading to greater openness toward higher-value channels such as TV and OOH.
As Bianca, a media strategist at Panoply, shared: "Seeing these visuals builds trust. Clients feel more confident spending more on ads."
2. Personalizing Campaigns with Persona Builder
Arima's Persona Builder revealed audience interests and behaviors that Panoply hadn't previously considered.
- One insight: their target audience frequently visited movie theatres.
- This led to a new tactic - advertising in theatre lobbies, which generated strong results.
As Bobby noted: "Without Arima's help, we probably wouldn't have considered that option."
3. Making Media Planning Easy to Understand
Arima's frequency and reach visuals became a favorite among clients.
- These visuals clearly showed how often ads would be seen and the impact of adjusting spend.
- Even clients with little marketing experience could understand the cause-and-effect relationship between tactics and outcomes.
- This clarity helped Panoply retain clients longer and encouraged multi-cycle ad runs.
4. Building Integrated Strategies with Cross-Media Planner
With Arima's Cross-Media Planner, Panoply could confidently show how different channels worked together, across geographies and audiences, to maximize reach and ROI.
Result
By integrating Arima's tools into their strategy and client conversations, Panoply Media achieved:
- Higher client trust and increased media investment, driven by intuitive ROI visuals.
- More personalized and effective campaign plans, guided by rich persona and location insights.
- Better campaign performance and satisfied clients, who renewed more frequently due to clarity and results.
- A stronger competitive edge, using advanced planning tools that differentiated Panoply from other agencies.
Outcome: Panoply Media strengthened client relationships, delivered smarter multi-channel plans, and consistently drove higher ROI, all powered by Arima's intuitive, data-driven planning platform.
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